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How We Pivoted from B2C to SaaS [The Tech Life Podcast Episode]

Navigating From a B2C Social Network to a SaaS Marketing Tool for Audio Creators – The Tech Life Podcast

I joined a recent episode of The Tech Life Podcast with Rich Conte and talked through how Wavve started and we turned pivoted from B2C to SaaS

I hate the term pivoting.  Let’s call it what it is: failure.

For many early entrepreneurs, the fear of failure can be paralyzing. I know it was for me early on. At a certain point in my entrepreneurial journey,  I learned that taking action and learning from failures was much more efficient than delayed starts that waited on perfection.

I  joined a recent episode of The Tech Life Podcast with Rich Conte and had a chance to tell the story behind how we started  Wavve and went from a failing B2C to SaaS company.

In the episode, we discuss:

  • How Wavve started and how we initially came across a huge problem to solve
  • Pivoting from B2C to SaaS
  • Lessons learned from a previous (failed) startup
  • Why we chose podcasting & audio as our market

Huge thanks to Rich Conte for having me on the show!

If you want to learn more about Wavve and how we help Podcasters & other audio creators promote their content on social media, head to our website. Follow Wavve on Instagram or Twitter to see how audio creators use Wavve to turn audio clips into social videos.

Want to connect? Follow me on Twitter or drop me a line on my contact page.